Independent algorithm to avoid duplication, fairely and optimizely redistributes deduplicated records in order to reach better campaigns performance.
DSTP 'codes' helps to get better email deliverability
Protect your BRAND and your customer relationships while improoving direct campaigns:
Control direct campaign Coverage!
Control direct campaign Frequencies!
Avoid contact with existing customers!
Save money in each campaign flight!
Increase your direct ADV performance:
Decrease DB's unsubscription!
Improve your eCPM!
Access to the best CPM+ Campaigns
The DSTP Technology
EASY & FAST TO USE: the platform does not require any technical implementation. Only few seconds to de-duplicate millions of emails and phone numbers.
SUPER PARTES: the platform can guarantee independency, not belonging to any advertiser, publisher or agency. Morover DSTP is not involved in media buying, so we are not a new layer between Advertisers and Publishers.
SECURE: data are always exchanged throughout a non-reversible SHA-2-256 encryption and they are never shared. DSTP is in cloud, hosted on AWS servers, the most secure servers in the world.
OPTIMIZED: de-duplication is based on a self learner algorithm that guarantee the best re-distribution of records in order to get the best redemptin possible: records rotation and distribution based on results.
Plus for Advertisers
COMMUNICATION CONTROL: the platform can avoid to send DEM, SMS or CALLS to clients simply excluding users DB from the authorized records. So an advertiser can send strong promotion to potentials clients without the risk to reach an existing one.
FREQUENCY CONTROL: the de-duplication among the sender’s DBs, allows the frequency control of the DEM, SMS and CALLS message in a period of time, period’s length that you can control any time.
COVERAGE CONTROL: sending eMails, SMS or CALLING only once per creativity and only to potentials customers, the platform can give you the real coverage over the real MKT potential.
REPORTING: reports give you evidence about the media plan coverage, DEM effectiveness, Cost per Action and other details.
MONEY SAVE: pay only for the records you really want to send or the calls you really want to do.
Plus for Publishers
DB PROTECTION: sending any creativity only once to any single eMail address or SMS decreases significantly DB cancellation Rate. Maintenance cost of DB records decreases significantly.
DELIVERABILITY INCREASE: by limiting usage of any single eMail address and at the same time by removing bad emails from your list, you get easier access to secure ESP and better rank from the Spam Servers. Integrated DB can be quality certified by DSTP.
EARN MORE MONEY: by getting better conversion rate and higher compensation from Advertisers, you can get higher eCPM! Less work to get more money per record's shot.
REPORTING: reports give evidence about DB quality, DEM MKT benchmark, DB de-duplication, DB effectiveness and other details.
PERSONAL DATA PROTECTION CODE
User Information Notice
(Legislative Decree no. 196 of 30 June 2003)
Pursuant to and for the purposes of Italian Legislative Decree dated 30 June 2003, no. 196 (Personal Data Protection Code), we hereby inform you that the personal data provided voluntarily by you to DEM Optimizer S.r.l. (hereafter also “DSTP”) will be subject to processing in compliance with existing regulations in relation to personal data protection.
The personal data provided by you to DSTP may be used for the following purposes:
to fulfil requests for information made by you;
to allow for and manage your registration on the website, along with the performance of activities reserved to you by virtue of your registration on the website;
to send information and promotional communications, related to his own products and / or services;
Personal data processing for the purposes identified above requires your consent in accordance with article 23 and 130 of the Italian Legislative Decree no. 196/2003.
The processing of your personal data will be performed using appropriate paper, electronic and/or computer tools (therein including electronic and/or computer procedures on the Microsoft SQL server database) with logic strictly related to the purposes set out above and, in any case, so as to ensure the data is kept secure and confidential.
DSTP will collect and process the following data:
* Navigation data: during the course of their normal functioning, the IT systems and software procedures employed for the functioning of this website acquire some personal data, the transmission of which is implicit in the use of internet communication protocols. It is information that is not acquired to be associated with the persons identified, but which by its nature could, by means of processing and associations with data held by third parties, be used to identify users. The data that falls within this category are the IP addresses or the domain names of the computers used which connect to the site, the addresses in URI (Uniform Resource Identifier) notation of the resources requested, the time of requests, the method used to submit requests to the server, the size of the file obtained in reply, the numerical code indicating the state of the reply given by the server (successful, error, etc.) and other parameters of the operating system and IT environment of the user. This data is used for the sole purpose of acquiring anonymous statistical information on the use of the site and to monitor it for correct functioning. For functioning and maintenance necessities, this web site and any third-party services that it may use could acquire system logs, or in other words files which record interactions and which may contain personal data such as for example user IP addresses.
* Data provided voluntarily by users: The use of some of the functionalities available on the site involves the acquisition of personal data provided by users and their subsequent use for specific purposes stated when the data is acquired. Specific summary information will be progressively reported or displayed on the pages of the site used for particular on-request services.
* "Cookies" and internet tags: We may collect and process information about your visit to this website, such as the pages you visit, the website you came from and some of the searches you perform. Such information is used by us to help improve the contents of the site and to compile aggregate statistics about individuals using our site for internal, market research purposes. In doing this, we may install "cookies" that collect the domain name of the user, your internet service provider, your operating system, and the date and time of access. A "cookie" is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a "cookie," this will enable you to decide if you want to accept it or not. We would like to inform you, however, that if you do not accept you may not be able to use all functionality of your browser software. We may obtain the services of outside parties to assist us in collecting and processing the information described in this Section.
Occasionally, we may use internet tags (also known as action tags, single-pixel GIFs, clear GIFs, invisible GIFs and 1-by-1 GIFs) and cookies at this site and may deploy these tags/cookies through a third-party advertising partner or a web analytical service partner which may be located and store the respective information (including your IP-address) in a foreign country. These tags/cookies are placed on both online advertisements that bring users to this site and on different pages of this site. We use this technology to measure the visitors' responses to our sites and the effectiveness of our advertising campaigns (including how many times a page is opened, and which information is consulted) as well as to evaluate your use of this website. The third-party partner or the web analytical service partner may be able to collect data about visitors to our and other sites because of these internet tags/cookies, may compose reports regarding the website’s activity for us and may provide further services which are related to the use of the website and the internet. They may provide such information to other parties if there is a legal requirement that they do so, or if they hire the other parties to process information on their behalf. If you would like more information about web tags and cookies associated with on-line advertising or to opt-out of third-party collection of this information, please visit the Network Advertising Initiative website http://www.networkadvertising.org.
* Google Analytics:We use Google Analytics into our websites.
“Google Analytics” is a service offered by Google Inc. “Google” that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. GoogleAnalytics uses “cookies” stored on your computer to help analyze how users use our website.
The information generated by the cookies about your use of our website, including your IP address, will be anonymized by use of the appropriate settings (“_anonymizelp()” function or equivalent) and transmitted to Google servers in the United States. For more information on how IP anonymization works please see https://support.google.com/analytics/answer/2763052
On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.
Google may transfer this information to third parties in case of a statutory obligation or if a third-party processes data on behalf of Google. Under no circumstances, Google will combine or associate your IP address with other data stored at Google.
You may prevent or stop the installation and storage of cookies by you browser settings by downloading and installing the free Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout?hl=en. We inform you that in such case you will not be able to wholly use all functions of our website.
By using our website you consent to the processing of any personal data Google will collect on you in the way and for the purpose as described above.
4.Dissemination of data
Your personal data will not be subject to dissemination.
5.Rights of the interested party
In relation to the afore mentioned processing, you may exercise the rights set out by Art. 7 of the Italian Legislative Decree 30 June 2003, no. 196 which, for your convenience, we reproduce in full at the bottom of this information notice.
In particular you have the right to object, in whole or in part to the processing of personal data concerning you, where it is carried out for the purpose of sending advertising materials or direct selling or commercial communication or else for the performance of market surveys performed through traditional (paper mail) as well as automated (e-mail) contact means. If you should prefer the processing of your personal data carried out for the afore mentioned purposes to be performed through traditional contact means only, you may object to the processing of your personal data performed through automated contact means
6.Data Controller and Data processor
The Data Controller is DEM Optimizer S.r.l., with registered headquarters in Iseo, Via Raffaele Botti partigiano n. 10.
It is the responsibility of the Data Processor to deal with any request from the interested party in relation to exercising the rights identified above; any request relating to personal data processed by DSTP should therefore be sent to the afore mentioned Data Processor by writing to: DEM Optimizer S.r.l., - Via Raffaele Botti partigiano n. 10, Iseo (BS) email: firstname.lastname@example.org.
More information here »